Developing the casino marketing plan

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Developing the casino marketing plan

What is a Casino Marketing Plan? Posted atin Casino Marketing Does your casino have a marketing plan? Just like every business needs a business plan to operate smoothly, a casino marketing plan will help ensure your marketing efforts are running as efficiently as possible while maintaining a good return on investment.

This is true whether you run a small, local casino or a major integrated resort casino with a massive marketing budget.

In fact, both international and US based casinos owe a significant portion of their revenue due to their marketing efforts. So, what exactly is a casino marketing plan? A well-thought-out plan will normally conclude with the budget requirements necessary to carry out all of the marketing strategies.

Unfortunately for these casinos, their marketing efforts often fail or produce sub-par results due to the lack of appreciation and understanding of these basic marketing principles. Only with the information gleaned from this analysis can you begin to formulate realistic goals and objectives in addition to developing the appropriate strategies to meet them.

If you ran a casino in Las Vegas, for example, it would be important to note that over 40 million people visited Las Vegas in and that the market benefits from a variety of revenue sources, including gambling, dining, entertainment, conventions and shopping. In addition, you would also want to do thorough research on your potential guests and players.

However, what you find when analysing your market will vary widely from Las Vegas, one of the largest tourism industries in the world.

Only once you have an understanding of the economic, demographic and gaming trends in your market can you begin to strategize. The goal of your gaming enterprise should be much more than just making money. The first step in this process is to devise a realistic set of goals and objectives you wish to meet at the completion of your marketing plan.

However, it could include less-measurable things such as the image of the casino in the local community, positioning the property as an entertainment leader or even becoming the gaming leader in your market.

Once the goals and objectives have been clearly defined, you can begin working on the strategies you will harness to reach them. The strategies used often include a combination of database marketing, direct mail marketingdigital marketing and even mobile and email marketing.

Ready to start your casino marketing plan for or want to learn more about how a marketing plan can help you?

Developing the casino marketing plan

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Developing the Casino Marketing Plan Andrew M. Klebanow Abstract This article stresses the need to develop and implement structured marketing plans.

He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan.

An outline or framework for a .

Developing the casino marketing plan

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