How to Write a Communications Project Plan by Chris Cook - Updated September 26, When your company or organization has important information to communicate and your usual channels are insufficient, plan a tactical communications project customized to the content and circumstances. Announcements benefiting from custom plans typically are significant one-time, non-routine events, such as a change in executive leadership, hiring plans and layoffs, change in employee benefits and relocation of company facilities.
Maybe a three-year or five-year plan — you are either filled with excitement or anxiety — most likely, a mix of both. The goal of a comprehensive public relations plan usually falls into three buckets: Here are six tips for creating a comprehensive public relations plan.
Understand your current scenario.
What is the needle that needs to be moved and why? Design your plan to do just that. Have discussions with your senior leadership, and Board where appropriate, on their concerns and desires. Research your industry to see what competitors are doing with their public relations.
Develop a strong understanding of the climate your organization is operating in, both internal and external. Determine what will be achieved after implementation of the plan.
Is it a change in behavior or perception of your organization? Is it more customers? Is it greater brand recognition and higher sales? Try to keep your goals in the area of three to five and remember to ensure that they are measurable along the implementation of the plan.
Who are you trying to reach and what do you need to communicate to them? Defining your key audiences, segmentation, is a critical part of ensuring your plan will be effective. Choose tactics and channels.
Next are your tactics. How will you communicate to your audiences using what mix of channels? To get your mix of tactics and channels right do research on your individual audiences through personal development to determine a.
Determine measurement and reporting. As you are developing the tactics and channels think of how you will measure and how you will report these measurements and to whom. Choose the right combination that works for your organization and measures your audience engagement as effectively as possible.
Prepare an itemized budget for each year of the plan. Your last step will be to prepare an itemized budget for each year of the plan to determine overall costs and areas for potential scale back. It may be hard to cost for every step of the implementation.
If need be, provide as close to accurate range estimates as possible. The last, and the most crucial step, is to shop your plan to your organization starting with presenting to your CEO and Board and then your senior leaders. Adjust your plan as you go to reflect the input you receive but be mindful of any input that may create obstacles within the plan and raise that issue to senior leaders.
By building consensus, you will create a clear path ahead for the implementation phase of your plan. Follow her on Twitter coylecomms or her blog at www.An effective communications management plan anticipates what information will need to be communicated to specific audience segments.
The plan should also address who has the authority to communicate confidential or sensitive information and how information should be disseminated (email, websites, printed reports, and/or presentations).
Make a plan today. Your family may not be together if a disaster strikes, so it is important to know which types of disasters could affect your area. Know how you’ll contact one another and reconnect if separated.
Establish a family meeting place that’s familiar and easy to find. And, write this all down in a communication plan. Download your FREE Communication Plan Checklist and begin your next project off right.
After all, good communication can mean the difference between a successful project and one that gets out of control. Ending your email with the next step can be really useful, especially in work settings (for example, you might write “I will follow this up with a phone call to you in the next day or so” or “Let’s plan to further discuss this at the meeting on Wednesday”).
A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your plan of action—what you’ll sell, who'll want to buy it and the tactics you’ll.
Template for Strategic Communications Plan. This template will help you to create a strategic communications plan.
Print it off and fill it in as you work with your team on developing your organization's plan.