Ocean park case study

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Ocean park case study

It is the largest marine-based theme park in Asia, focusing on providing facilities for educational, recreational and conservation activities to the public. The park houses fourteen rides, an assortment of aquariums, a giant panda exhibit, observatories and educational laboratories.

In addition, the amusement park industry was not the highlight of Hong Kong tourism. Hong Kong was known to be a business city and was associated with deal-making, dining, and shopping. After the economic devastation from the Asian financial crisis, Hong Kong realized that they needed to diversify their economy.

With this new outlook, the Hong Kong government began focusing on developing industries based on knowledge and driven by innovation. Inthe Hong Kong government announced the development of five tourism clusters to increase the attractiveness of Hong Kong to tourists.

Included in this process was the redevelopment of Ocean Park. Outlook Ocean Park will be a fierce competitor in the Hong Kong entertainment industry.

Despite rivalry from Hong Kong Disneyland, the new master plan from Ocean Park poses various opportunities and strengths for the theme park. Ocean Park is a local Hong Kong park with no global recognition or additional locations and now has to compete against the leader in the global theme park industry.

An additional threat to Ocean Park is the increased competition from a range of other areas such as the growing tendency for families to spend long weekends on the mainland or other parts of Asia and increased competition for families to spend time and money at shopping malls. There are various opportunities for Ocean Park.

The government first provided for growth of tourism through development of five tourism clusters to increase the attractiveness of Hong Kong, the redevelopment of Ocean Park being one of them.

Ocean park case study

Ocean Park focuses on animals and nature and that difference of reality can connect people with nature through ocean and animal encounters to differentiate itself from Disney.

Ocean Park also has the opportunity to brand itself as home grown so Hong Kong people can take pride in it, while Disney is labeled as an American brand. The biggest opportunity is park growth. The number of attractions could double, shows could triple and the number of animals could increase.

Few weaknesses are apparent for Ocean Park. A second weakness is that Ocean Park uses no formal metrics for measuring service excellence and thus has no way of enhancing the knowledge of employees and customer service at the park. Ocean Park has many strengths that could lead to opportunities for success in the future.

Tourism is a major pillar of the Hong Kong community and the theme park industry is forecasted to grow 5.Introduction Ocean Park, Hong Kong’s only homegrown theme park, was opened in It is the largest marine-based theme park in Asia, focusing on providing facilities for educational, recreational and conservation activities to the public.

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The park’s Natural Preserve offers an extraordinary wilderness experience, where every year up to 10, elephant seals return to breed, give birth, and molt their skin amongst the scenic dunes and beaches.

Access to case studies expires six months after purchase date. Publication Date: August 23, Ocean Park was the only amusement park in Hong Kong until , when Hong Kong Disney exploded onto.

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