How culture affects consumer behavior? Why cultural awareness is essential for the marketers?
Culture is defined as a shared set of practices or beliefs among a group of people in a particular place and time.
Marketers, analysts and consumers themselves use an awareness of culture to learn how and why consumers in a particular culture behave the way they do. Significance Culture is an important factor in determining consumer behavior.
It explains why some products sell well in certain regions or among specific groups, but not as well elsewhere. Besides purchasing decisions, culture also affects how consumers use the products they buy and how they dispose of them.
Consumers can examine how members of other cultures use the same products, or fulfill the same needs with different products, as a way to find more efficient, cost-effective options in the marketplace. Traditions Traditions are central to the ways that culture influences consumer behavior.
For example, in mainstream American culture, turkey is a traditional food for Thanksgiving. This culturally specific behavior allows companies that produce poultry, along with the retailers who sell it, to prepare for increases in demand near the Thanksgiving holiday, but only in the United States.
Other countries have traditions that put special demands on the suppliers and retailers that serve those markets. Traditional patterns change over time as a culture evolves, but marketers who study and understand such patterns have an advantage.
Video of the Day Brought to you by Techwalla Brought to you by Techwalla Intensity Culture exerts different levels of influence on members. Age, language, ethnicity, gender and education level all affect which consumer behaviors a member of a given culture demonstrates.
Young people may not adopt cultural practices that are common for adults, and may develop practices unique to their own subculture. This can involve everything from new buying trends to new product use trends. As people relocate and cultures come together in new ways, the intensity of culturally determined consumer behavior changes even more.
Marketing Response Marketers spend a great deal of time and money studying the effects of culture on consumer behavior. This is especially true for multinational companies that have customers from a diverse series of cultural backgrounds.
A strong marketing strategy in one culture might be unappealing, or even offensive, to members of another culture.
Marketers cater to specific cultural behaviors by offering different versions of the same product that are tailored to appeal to the target audience.The Impact of Cultural Factors on the Consumer Buying Behaviors Examined through An Impirical Study. The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey.
Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows.
4 Psychological Factors That Influence Consumer Buying Behavior; Brand awareness is a key component of marketing efforts, as harried consumers overwhelmed by the amount of commercial messaging. 4 important Factors that Influence Consumer Behaviour.
Consumer Behaviour – The consumer, The KING of the market is the one that dominates the market and the market trends. Lets us know the King first.
A consumer is someone who pays a sum to consume the goods and services sold by an organization. Cultural Factors affecting Consumer Behaviour Consumer behaviour deals with the study of buying behaviour of consumers.
Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. Another aspect that influences on consumer behavior is the religious beliefs.
For example, many Islamic cultures and some Catholic cultures are much more religiously oriented (Al-Makaty, ) as compared to Chinese culture where religion plays a very small role.